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  • La pubblicità sulla stampa in calo del 4,4% a marzo. Quotidiani a -4,6% (ma crescono gli spazi +0,8%)
  • 4 maggio 2016 alle ore 10:16
  • l fatturato pubblicitario del mezzo stampa in generale registra un calo del -4,4%. Lo dicono i dati dell’Osservatorio Stampa Fcp relativi al mese di marzo – gennaio-marzo 2016 – raffrontati con il corrispettivo 2015 (XLS). In particolare i quotidiani nel loro complesso registrano un andamento negativo a fatturato -4,6% e positivo a spazio +0,8%.
  • The Wall Street Journal website — paywalled from the very beginning — turns 20 years old today
  • 3 maggio 2016 alle ore 08:24
  • The Wall Street Journal has (almost) never been free to read online. When the full website — then called the Wall Street Journal Interactive Edition — officially debuted online 20 years ago today, it was free for a few months. “It was always the case that the Journal was going to charge for its online edition,” Dave Pettit, the Journal’s editor for specialized news products and events, told me. “We launched in April and in August they launched the subscription. The trial period was free — the earlier prototype was also free — but there was always the expectation that business news content, in particular Journal content, would be behind a subscriber paywall.”
  • Don’t just shut the door: What publishers can do to combat ad-blocking
  • 2 maggio 2016 alle ore 08:22
  • More than 200 million global internet users have downloaded and installed an ad-blocker on their devices to protect themselves from online advertising, which is becoming more and more intrusive, a study published by WAN-IFRA earlier this month (April 2016) has found.

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