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  • Sorpresa! Per alcuni quotidiani le vendite crescono
  • 10 febbraio 2016 alle ore 10:45
  • Continuiamo il filo del discorso intrapreso ieri su andamento vendite dei quotidiani con le visualizzazioni dedicate ai dati ADS e alla vendita della copie (cartacee+digitali) con due infografiche: la prima sulla differenza tra le vendite anno su anno prendendo come riferimento novembre 2015 e novembre 2014 per tutte le testate rilevate da ADS, la seconda è dedicata alla variazione percentuale della medesimi valori.
  • The Financial Times has a 30-person data team for edit and marketing
  • 9 febbraio 2016 alle ore 08:59
  • While many publishers are still in the awkward adolescent stages of data adoption, the Financial Times had a head start capturing reader information, thanks to having a metered subscription model since 2007. The FT has been using that data to build direct relationships with its readers, according to Tom Betts, the FT’s chief data officer.
  • Print Media Isn't Dead, It's Just Moved
  • 7 febbraio 2016 alle ore 08:58
  • Print media isn’t dead, it’s just moved. It may surprise readers outside of South Asia to learn, but the largest circulation English-language paper is not from the UK or the U.S. Instead it is The Times of India. It turns out that traditional paid-model newspaper subscription readership is alive and well in the sub-continent. Not only that – it is growing. “A recent study from the FICCI [Federation of Indian Chambers of Commerce & Industry] suggested that the value of the Indian newspaper industry has grown by two-thirds in the past six years,” says consultancy, EY. “In 2005, the total industry was worth $2.64 billion (U.S. dollars). This rose to$4.37 billion in 2010.”

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